"From everyday occasions, to family holidays, to memorable moments with friends, everyone has joyful memories with Lay's – a brand that's been there, spreading smiles for decades," said Rachel Ferdinando, senior vice president and chief marketing officer, Frito-Lay North America.
Fans are invited to duet a video of Rogen and Rudd's road trip scene and belt out their own version of international superstar and five-time GRAMMY Award-winning artist Shania Twain's hit song "You're Still the One" with a friend.
Starting Super Bowl Sunday, Lay's is launching the #LaysGoldenDuet Hashtag Challenge on TikTok to help fans "Stay Golden" just like Rogen and Rudd did in the commercial. "I love Paul and I love Lay's, so co-writing this Super Bowl spot was really a no brainer!" said Rogen. Goldberg, the renowned director, screenwriter, and producer, who has brought fans some of the most beloved comedic movies of all time such as "Superbad" and "This is the End," directed the commercial. Rogen and his longtime friend and writing partner, Evan Goldberg, collaborated with Lay's on the script. "Any chance I get to spend time with Seth AND eat potato chips is a win." "I love working with Seth because we always have a good time together," said Rudd.
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